"Why Cream Deodorant is a Game Changer"

By Eleanya N Eleanya, CFO of Janero Distributors Inc 

August 16, 2024 

From the beginning of my journey with Janero Distributors Inc., I've seen the profound impact of redefining traditional grooming habits. As my business partner once detailed, his meticulous grooming routine from junior high through adulthood, highlighted by using products like talcum powder for more comprehensive body coverage, spurred the inspiration for Fadidi. Our understanding of personal care, especially for men of color, has evolved significantly, leading us to the realization that the traditional stick deodorants were simply not enough. 

Traditional deodorants focus primarily on underarms, often overlooking that body odor can arise from various regions, not just the armpits. The need for a full-body deodorant became apparent through years of observing and experiencing the inadequacies of available products, which fail during intense activities such as sports or long days in the heat, leaving other body parts prone to odor unprotected. 

Our innovative product, Fadidi, emerges as a superior alternative to these traditional offerings.  It’s designed to be a cream deodorant, transforming a daily necessity into a luxurious ritual. This product allows for an all-encompassing approach to hygiene, offering coverage that extends  beyond the underarms to include areas like the feet, toes, behind the ears and even the groin  area—areas often neglected by conventional deodorants. 

What Makes Full-Body Deodorant Superior? 

1. Comprehensive Coverage: Fadidi is crafted to combat odor and provide freshness  across all areas prone to sweat, not just the underarms. This is especially important for  those of us who engage in physical activities or find ourselves in high-stress  environments where conventional deodorants falter. 
2. Non-Toxic Ingredients: Reflecting on the traditional use of potentially harmful  substances such as talcum and aluminum, we opted for natural alternatives like arrowroot  powder and activated charcoal in Fadidi. These ingredients provide effective moisture  absorption and detoxification without compromising the skin's health. 
3. Luxurious Fragrances: Recognizing the limited fragrance options previously available  in sprays and powders, we meticulously selected and tested a range of scents to ensure  that Fadidi not only refreshes but also delights the senses. Each scent is chosen to  resonate with our demographic, reflecting sophistication and depth. 
4. Sensitive Skin Friendly: With ingredients like Aloe Vera, Coconut Oil, Jojoba Oil, and  Sage, Fadidi is designed to be gentle on the skin, providing soothing and healing  properties that support skin health, making it ideal for daily use. 
5. Ease of Use: The challenges with aerosol sprays highlighted the need for a product that  was both effective and user-friendly. Fadidi's cream format allows for easy application,  ensuring that the product is distributed evenly and effectively, without the mess or waste  associated with powders and sprays.

Fadidi is not just a product; it's a statement. It's about taking pride in one’s appearance and self care routines. It's for the man who understands that his grooming practices reflect his respect for  himself and others. It is a tool for empowerment and confidence. 

In our journey, from concept through development, our goal was always clear: to create a  product that addresses the overlooked needs of men of color in the grooming market. Fadidi does  just that. It offers a comprehensive, luxurious approach to personal care, encouraging men to  embrace a more inclusive and indulgent perspective on grooming. 

We are proud to introduce Fadidi, crafted for those who see the value in elevating their grooming  game. We invite you to experience the transformative power of Fadidi, where every day is an  opportunity to feel and smell your best.